WebIn essence, horizontal brand extensions describe those where a brand has diversified beyond its existing product class or market. In contrast, a vertical brand extension … WebMar 26, 2024 · Analyzing an incumbent's vertical line extensions when it faces a threat of entry, we find that status preferences can make unprofitable extensions profitable. …

Line–extensions; A longitudinal study concerning effects on …

WebFeb 3, 2024 · Line extension and brand extension are both marketing strategies that address the expansion of a commercial goods market. Unlike line extension, brand extension is the movement of the company into a new territory or market. ... Vertical extension. Vertical product line expansions increase or decrease the price or quality of the new product to ... WebStatus Goods and Vertical Line Extensions Abstract Conspicuous consumption of status goods signals consumers’ status and grants status value to them. In this article, we examine how rms selling status goods make vertical line extension decisions when they take consumers’ status preferences into account. Analyzing an incumbent’s blakemore winery location

Status Goods and Vertical Line Extensions - Li - 2024

WebSep 1, 2008 · In this paper, we examine the theoretical implications of these social forces for firm prices, product design, and target consumer selection. We show that the presence of reference group effects can motivate firms to add costly features, which provide limited or no functional benefit to consumers. WebDec 31, 2024 · Analyzing an incumbent's vertical line extensions when it faces a threat of entry, we find that status preferences can make unprofitable extensions profitable. … WebHorizontal extensions consist of keeping the price and quality consistent, but changing factors like flavour or colour to differentiate the products. Vertical extensions consist of increasing and decreasing the quality and price to create inferior and luxury goods. blakemore winery white wine duet